August 3, 2010 2 Comments
New article on the ‘Inappropriate Sponsorship’ Page! Go and have a look!
WELL DONE Everyone for surviving The Week of No Ronald McDonald and Colonel Sanders!!
I bet you feel fresh, strong and ready to have a BLAST of a week!!
Inappropriate Sports Sponsorship
This blog is aimed at allowing you to become aware of the types of unhealthy brands that are involved, as sponsors, of major international sporting events. Unfortunately, everyday brands are literally being thrown in our faces as we passively accept their messages/actions without questioning and gaining a deeper insight into what their true underlying intentions are for consumers. As a result of consumers not adopting this questioning attitude, unhealthy brands such as McDonald’s and KFC, are successfully manipulating all consumers, both children and adults.
This blog will allow you to understand and become aware of the living contradiction between sport and a fast food brand and give you a chance to voice your opinion on the issue.
I encourage you to stand up for what you believe and value!